Socially Responsible Investing

This is not investment advice. Do your own research. The analyses here are based on vague subjective notions of social responsibility that are likely to be nonsense anyways. They do not account at all for the potential profitability of the companies mentioned or any kind or ROI. Disclosure of my own positions is incomplete at best.

For years I’ve felt that the vast majority of publicly available securities represent fundamentally socially irresponsible behaviour (i.e. global military industrial financial capitalism), and I didn’t really want anything to do with them. This is of course a big part of what led me, and so many others, to cryptocurrencies, which, despite a proliferation of degenerate behaviour among some projects and participants, appear to be one technology’s best bets on fighting global sources of oppression and exploitation. But as I’ve accumulated some dollar denominated savings over the years, I’ve been wondering more about what a socially responsible - or at least, less socially irresponsible - portfolio of public securities might look like.

I should say off the bat, this is a fraught enterprise. Who the hell am I to try and evaluate the “social responsibility” of various organizations and institutions? Such a task is riddled with ethical conundrums and subjective value judgements. Almost surely, any conclusion will be fraught with hypocrisy - there’s practically no way to engage in this game without coming off as a hypocrite. But that’s not too unusual in the complexities of life, is it?

In any case, I suspect many, like my self, will still seek to grapple somewhat with these issues as they decide where to invest their savings. What follows is a brief account of my own journey trying to navigate this brutal mess. The outcome is mostly unsatisfactory.


The art and science of Socially Responsible Investing seems to be dominated by “ESG”, an amorphous and non-standardized rating system that scores corporations on Environmental, Social, and Governance components of their business. The popularity of ESG-based portfolios is surging. But “ESG” hardly begins to capture the ethical dimensions of modern capitalism, and makes a mockery of what a sustainable global economic system would actually look like. There are now dozens of ESG ratings agencies and an ever expanding market of ESG mutual funds and ETFs. If you search for “ESG ETF”, you will probably get a lot of “iShares” and “MSCI”. iShares are the ETFs provided by BlackRock, the world’s largest asset manager and ETF provider, and MSCI runs one of the largest ESG ratings agencies.

Let’s look at the holdings of some of these ETFs in different jurisdictions.

NOTE: the holdings of ETFs change over time.


In the US, the iShares ESG ETF and the Vanguard ESG ETF (Vanguard is second only to BlackRock) are dominated, unsurprisingly, by big tech. Apple and Microsoft top both ETFs, followed more or less by Google, Amazon, and Facebook. I suppose this is some recognition that Microsoft and Apple are perhaps the most socially responsible large companies in America? Could be. Along with the FAAMG companies, both ETFs also have Tesla, JP Morgan, VISA, and NVIDIA in their top 10 holdings.

It’s hard to imagine companies more threatening to the social fabric of sustainable economic societies than Google, Facebook, and Amazon. Google (largely through YouTube) and Facebook are actively enabling, if not encouraging, psychological warfare that is devastating the mental health of younger generations and wreaking havoc on the foundations of democracy. Facebook in particular is engaged in a perverse and insidious evil, a form of digital and psychological colonialism that will have lasting effects on the moral and motivational structure of society. And then there’s Amazon, slowly and steadily consuming the entire global supply chain, all but extinguishing local commerce. The anti-competitiveness of Amazon, and its exploitation of workers, is the stuff of legend.

Of course, these tech giants are leading the charge on all kinds of amazing energy efficient computing initiatives, and per bit are probably far more environmentally sustainable than smaller companies. But true sustainability can’t be measured in carbon emissions alone, and the monopolistic business models, especially of Google, Facebook, and Amazon, appear to be fundamentally socially irresponsible.

At some level, purchasing goods and services from a company is a form of investment, and should also be considered through a socially responsible lens, though it usually doesn’t equate to ownership of a public security. This might imply that you should invest in companies whose products and services you use, or at least those you don’t feel coerced to use. I’ve managed to stop using all Facebook products (try it!), and I rarely if ever buy from Amazon, though it’s pretty hard to avoid AWS, or to escape from GSuite. Being in tech, it’s hard to not use an iPhone and MacBook; planned obsolescence and port shenanigans aside, at least Apple stands out for its protection of privacy rights and a business model that isn’t based on hijacking your nervous system. Microsoft also seems to be getting better (and they own Github now, for better or for worse), but they’re still contracting with ICE. Then there are Jack’s companies - I don’t use Square, but I do kind of love Twitter. Obviously it can be a toxic cesspool and a cauldron of harassment, but it can also be kind of magical. I digress.


In Canada, ESG ETFs are dominated by Canadian financial institutions (Canada’s big banks). Modern finance, in many respects, is fundamentally unsound and unsustainable. Financial institutions are complicit in an ongoing, massive wealth transfer from the middle and lower classes to the upper class. Yes, this is more true in the US than elsewhere, and yes, the stability of Canadian banks is the envy of many nations. But in the game they’re playing, at the scale they operate, their business models are fundamentally exploitative.

For years, my grandfather, a chartered accountant who worked right up until he passed away at 89, tried to convince me to buy Canadian bank stocks. As far as he could tell, going all in on the 5 Canadian banks and Bell Canada was the absolute most responsible thing to do, and I was an idiot (oy vey!) if I couldn’t see that. I tried and failed to explain to him that I felt the same way about the banks as he might feel about the tobacco companies (he was not a fan), and so I couldn’t buy them. Of course I was also trying to get him to buy Bitcoin, which he never accomplished. If he was going to speculate, he preferred weed stocks. We bonded over the money we made on Bitcoin and weed stocks, respectively, by ignoring our account managers, who advised us not to buy either. My Zaidy passed away last fall; I bought all 5 Canadian banks in his memory.

In the meantime, it has come to my attention that, genuinely speaking, banking might be something the Canadians are actually best in the world at, and we have the history to prove it. As a user of Canadian banks, it’s hard to believe this (my experiences are all terrible), but as an aspiring student of monetary history, the conclusion is impossible to avoid. I’m especially proud of our late 19th century history of “free banking”.

Notably, Shopify got big enough this year to rise to the top of that iShares Canada ESG ETF. Shopify probably serves as a very strong socially responsible counterpoint to Amazon - in contrast to Amazon’s monopolistic, anti-competitive, and exploitative drive to deliver the lowest prices and put everyone else out of businesses, Shopify is committed to, and succeeding in, enabling new small businesses to emerge and grow. As Tobi Lütke (Shopify CEO) put it, “Amazon is trying to build an empire, and Shopify is trying to arm the rebels”. Perhaps one day Shopfiy will even acquire Amazon. Of course, Shopify is categorized as tech, but it’s also becoming a dominant financial institution in its own right, playing a very different game than the banks. This is a really important development, and Canadian tech is poised to usher in a new and more responsible age of internet capitalism.


In Europe, where the culture and regulatory regime lean much more socialist than North America, ESG capital markets are surging. The European ESG ETFs are more diversified across sectors like tech (ASML, SAP), industrial manufacturing (Siemens), health care (Roche, Novartis, Astrazeneca), and consumer goods (LVMH, Nestle, Unilever). Unlike the companies that dominate North American ETFs, the European companies tend to manufacture real goods that aren’t necessarily undermining the fabric of society. Or at least if they are, it’s a Swiss chemist at a Novartis subsidiary inventing LSD ;).

That said, many of the European companies have their own checkered history of exploitation detailed on their Wikipedia pages. Nestle, which tops the iShares ETF, seems particularly bad re: water resources, proliferation of plastic, and its continued use of child slave labour (!). But some, like ASML, LVMH, and Roche, seem to have relatively clean records (that is, if you’re into micro-processors, luxury goods, and pharmaceuticals), and others, like Unilever, seem to be making credible commitments to clean up their acts. It’s promising, but these are all still massive companies, and it seems no matter what, with multi-nationals, you’re going to have to pick your poison.

If you look at the list of iShares ETFs and sort by their ESG “Rating” or “Quality Score”, you find ETFs specific to certain countries that aren’t named as ESG ETFs per se, but that do have very high ESG scores, like the Netherlands, Australia, the UK, and Denmark. Apparently European financial institutions also score extremely well. Unbelievably, the UK ETF, which has one of the highest ESG scores of all the iShares ETFs, has two oil companies (BP, Royal Dutch Shell) and a tobacco company (British American Tobacco) in its top ten holdings. So much for the British. These ESG ratings really probably aren’t all that useful. The Netherlands ETF turns out to be >20% ASML, who we’ve already highlighted. I opted for the Denmark ETF, but I don’t think it’s been performing too well.

Asia and Africa

Then there are the Asian ESG ETFs, like the iShares emerging markets one, which is almost 50% Chinese companies, dominated by giants Alibaba and Tencent. I can’t pretend to understand Chinese capitalism, but it seems like the large companies are, generally speaking, extensions of the power of the Chinese government, which is currently committing genocide of the Uyghur in Xinjiang concentration camps. It’s probably not a good time to support Chinese conglomerates. China also seems to be rolling out new restrictions on letting companies go public in the US and elsewhere.

Other Asian ETFs, and some non-US ETFs (primarily Europe + Asia), otherwise give a lot of weight to Korea’s Samsung, Japan’s Toyota and Sony, and Taiwan’s Taiwan Semiconductor Manufacturing Company (TSMC). In spirit, these companies are probably a lot more like European companies (i.e. real goods, especially technological ones), but with less labour protections. TSMC seems to have an especially favourable record, and Taiwan is a strong democratic counterpoint to China.

As for Africa, the ETFs and capital markets in general are much less mature. iShares has a South African ESG ETF, which is 20% Naspers, Africa’s biggest public company, who also owns ~30% of China’s Tencent.

WealthSimple’s Socially Responsible ETF

WealthSimple rolled out their own socially responsible portfolio, which includes a variety of Canadian government bonds, plus a North American and a Developed Markets ETF. Government bonds are a strange thing - forged in the fires of war finance over the centuries, they have since become fundamental to the operations of the financial system. I don’t have much to say about them here, other than to point out that the Government of Ontario is the most indebted sub-sovereign on the planet. Whether this will ever matter for the Ontario bond market? Who knows.

WealthSimple released a great summary of its approach. As for their North American ETF, there doesn’t seem to be an up-to-date holdings page but there’s a summary page with the top 10 (presumably current) holdings and an old statement of the full holdings from Summer 2020. Looking at the Summer 2020 holdings, it contains all of FAAMG (though only about ~0.4% of each). The biggest allocation (~5%) is to Hydro One, the Ontario electrical utility which underwent a controversial privatization process over the last 5 years as the province sold off its controlling stake. The next top companies in the ETF (~3% each) are Vulcan Materials (American construction materials), Agnico-Eagle Mines (Canadian gold producer), and Cameco Corp (the world’s largest uranium company, based in Canada), which are interesting selections for sure. I have a bit of a soft spot for gold and nuclear energy (though surely the consequences of mining for gold and uranium are abhorrent), so I care to know which are the more responsible companies in the industry. For instance, Canada’s largest gold producer, Barrick Gold, appears to be a practically criminal organization.

Impact ETFs

In looking at some of the most popular ESG ETFs, we’ve mostly been talking about the worlds largest companies. These companies long ago established their business model and simply try to perform it in a socially responsible way. You could say their notion of social responsibility is defined largely in terms of minimizing the negative externalities of their existing business models - say, minimizing the bad. But what about companies trying to maximize the good? Either through the delivery of existing business models which don’t have large inherent negative externalities, or through the development of new business models that try to address real problems in the world. This might qualify more in the lingo as impact investing than socially responsible investing.

Unsurprisingly, many of these more impact oriented ETFs are focused in the energy sector, with names like “Low Carbon Energy”, “Solar”, “Clean Energy”, and “Next Gen Hydrogen”. Pick your favorite world-saving technology, and there’s probably an ETF for it. Others are more general than energy, with names like “Environmental Leaders”, “Positive Change”, and “Sustainable Growth”. Perhaps not surprisingly, Tesla plays a big role in a lot of these. But you’ll also find companies handling waste, water, and so on (Waste Management, Suez, etc.). There was an organic farming ETF for a few years, but it seems to have shut down. Of course there’s also now Cannabis and Psychedelic ETFs as more and more companies go public in those finally legal industries. What degree of impact they will have is yet to be seen.

In any case, striving for a selection that maximizes “good” behaviour, or at least are dedicated to more impact-oriented industries, seems like a promising approach. But of course, given these companies tend to be smaller and less diversified, the risk/reward trade off is different as well.

Extensive due diligence on companies and ETFs is a lot of work. Many of the ETFs are actively managed, so their holdings change over time. And besides, comprehensive analysis of socially responsible behaviour is an ethical minefield. Beyond hand picking some set of companies that feel good, if you want the diversification of an ETF, it’s probably best to seek out funds from issuers that themselves seem more trustworthy to make socially responsible selections. From this perspective, some that have stood out to me include a number of Canadian entities like Desjardins (a co-operative of credit unions), NEI (specializes in responsible investing), and Waratah (alternative asset management firm that goes long and short based on its own ESG ratings) - I’ve held funds from all three. Sometimes the holdings for particular funds can be harder to find, so of course, do your own research, and if you discover other interesting issuers and funds, let me know on twitter.


Besides ESG ratings and ETFs, another possible approach to socially responsible investing is to look for public B Corps, or “Benefit Corporations”. “Benefit Corporation” is a legal designation for corporations in the US which overrides traditional “shareholder capitalism” with a much more socially responsible “stakeholder capitalism”. Incorporating as a Benefit Corporation is a legitimate alternative to the more traditional “Delaware C Corp” of most tech companies, as it gives legal rights to stakeholders beyond those that own shares (including employees, customers, suppliers, the environment, etc.). Benefit Corporations were popularized by B Lab, an American non-profit that issues “B Corp” certificates to corporations that uphold rigorous standards of responsible corporate behaviour. B Lab offers its certificates internationally, and there are currently over 3000 certified B Corps. However, the vast majority of them are private companies. B Lab doesn’t seem to publish a canonical list of those that are public (and thus accessible to retail investors), but @jackiebrownTO helped me compile some by cross-checking a list of B Corps against a list of companies listed on NASDAQ. This turned up Natura, Silver Chef Group, Australian Ethical, Amalgamated Bank, VivoPower International, O-Bank, and Arowana, all of which are public B Corps. Most of these companies are pretty small. But there are also a number of large companies that have been buying up B Corps, and operating them as subsidiaries. These include Unilever, Danone, and P&G. Etsy used to be a B Corp, but it couldn’t manage to maintain its certification when it went public, which is quite a shame.

Side note, B Lab basically spun out of AND1, which was apparently a pretty amazing company. I used to rock their basketball shorts.

The Tragedy of Retail Investing

A big part of the challenge with socially responsible investment is that the average citizen has been prohibited, by securities regulations from the 1930s, from what might be the most socially responsible investments available to them. This could be new businesses that they strongly believe in, or even the businesses in their own communities. Securities regulations distinguish between private companies, and those that have gone public, and only allow retail investors to invest in the public ones. But the majority of companies, especially the startups and the small-medium sized businesses in your community, are private. To invest in them, you generally have to be an “accredited investor” (i.e. you made $200k/year for the last two years or you have $1M in liquid assets). Securities laws have arguably thus become one of the most powerful factors exacerbating wealth inequality and inhibiting capital formation in more socially responsible businesses. To say these regulations are outdated, well-intentioned as they might be, is an understatement.

Fortunately, there is a small but growing movement to relax securities regulations and make investing in smaller and more local companies much more accessible, spawning platforms like the SVX and FrontFundr in Canada, and Republic in the US. SVX in particular focuses more on impact investing. Embarrassingly, the regulations in Ontario are so bad that, when I tried to sign up for Republic, I discovered that Ontario investors were prohibited, along with investors from Iran, North Korea, Syria, and other jurisdictions of questionable political stature.

If you are an accredited investor (and it’s not something you have to sign up for, you either make/have enough money or you don’t), then opportunities abound. There are likely many thousands of startups and growing companies focused on more socially responsible and/or impactful business models, hundreds of funds specializing in investing in them, and increasingly useful tools and marketplaces for matching investors and investments. If you’re not accredited, I guess you should complain to a local politician about outdated regulation.

Community Bonds

There’s also been growing popularity in “Community Bonds”, issued by local organizations to members of their community to raise money for new projects or other growth. These are used especially by cooperatives, and Ontario has even provided some exemptions specifically for Renewable Energy Cooperatives, leading to a number of “Solar Bond” offerings. I’ve found these community bonds actually tend to sell out pretty fast, and I’ve missed a lot of local offerings that I would have liked to support, like the CSI Community Bond and the Zooshare Bond. Others I did buy into include the 42 Carden Community Bond and the Fair Finance Fund. One challenge with these kinds of bonds is that they don’t necessarily qualify for registered savings accounts (i.e. RRSP/TFSA in Canada), and if they do, it can be a pain in the ass (read: impossible) to get your bank to process them. Hopefully this eases significantly in the near future but in the meantime, there are some trust companies, like Compushare and Pacific Trust, that specialize in holding such alternative securities in registered accounts. Of course, this is all still debt-based financing, but it’s a start.

Notably (though I am not a lawyer!), cooperatives appear to offer a kind of loophole in the securities regulations in that you don’t need to be an accredited investor to invest. Cooperatives are regulated somewhat differently from corporations, and by a different government department. I suspect there’s a lot of socially valuable regulatory arbitrage to be explored here. That said, cooperatives are a less common legal form, so there is less understanding of how they work among professionals, and their administration appears to be much less modernized (for instance, you can set up a company completely online in Ontario but a cooperative requires you to mail physically signed documents). This all translates into more risk for cooperative entrepreneurs. But that’s starting to change, as cooperatives become increasingly popular. My own company, though not legally an Ontario Cooperative, is set up to simulate one - see our blog post on cooperative ownership for more background research.


I would be remiss if I wrote a whole post about socially responsible investing and didn’t mention cryptocurrencies. There are of course numerous issues with cryptocurrencies, and many of them are, for lack of a better term, outright scams (including some of the largest ones!). But cryptocurrencies offer a kind of community based counterpoint to modern finance and public securities that has no other parallel. As open, permissionless, transparent, decentralized systems (at least those that actually are), they enable a kind of participation that is otherwise largely absent from the world of investing. Each cryptocurrency represents a different community and set of values, and invites community members, whoever they are or wherever they may be, to participate in building and growing the network. There are even some focused on explicit social mandates, like the Regen Network with regenerative agriculture, and the IXO Network with social impact bonds. But as always, and perhaps more than anywhere else, it’s important to do your own research.


In the end, this is a pretty complex problem. And it may even be in vain - see, for instance, Anand Giridharadas’ critique at the very notion that socially responsible or impact investing is even possible in the context of our global financial system. What we need, obviously, is to reform our political-economic institutions. Hence my overwhelming preference for smaller and more local investments, though the securities regulators make this prohibitive for most. In general, I’d say the best you can do is follow some heuristics: small is better, US and China are worse, find fund managers you trust, seek out more rigorous certifications like B Corps, and most of all, look for the unique alternative local opportunities that might be available within your community. Or just go all in on crypto :) .

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